Partner Series—Natural Dyes and Pigments

Food Product Design Partner Series

Consumers around the world are getting back to basics, driving interest in natural and clean-label ingredients, especially when it comes to food colors. Labeling changes in Europe effective July 20, 2010 require warnings that certain synthetic colors, such as Red 40, Yellow 5 and Yellow 6, “may have an adverse affect on activity and attention in children,” increasing an already heated demand for natural colors. Yet, in the United States, certain traditional natural colors, such as carmine and cochineal, also face adverse regulatory, consumer and market challenges.

The right color is critical to product acceptance. This Webinar helps ensure product designers choose the optimum system by examining developments in and usage considerations for natural dyes and the recent availability of natural pigments to replace synthetic lakes.

Speaker:

Jeffrey T. Greaves was born in Los Angeles and lived in Japan for two years before moving to New York to work first in specialty chemicals and later in the food industry.  He has been in the color industry for nearly 20 years.  He was initially Sales and later General Manger for San-Ei Gen FFI, Japanese largest color manufacturer, where he helped form a joint venture and establish an anthocyanin facility in the United States.  While at San-Ei, he also completed his Juris Doctor and M.B.A. in finance. After leaving San-Ei, Jeff founded Food Ingredient Solutions, LLC. in 1999. Food Ingredient Solutions is a leading manufacturer of colors and color preparations with more than 400 customers in 20 countries.  We are vertically integrated in a number of natural colors and have a complete product portfolio.  Our main focus is on working closely with customers to formulate around and overcome certain challenges.

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