Private-label brand sales closed out a decade of strong growth, posting sales increases across all three major retail channels in 2010, according to the latest market data published in the Private Label Manufacturers Association’s (PLMA) Private Label Yearbook. ...More
Consumer packaged goods (CPG) retailers and manufacturers need to have a better understanding of their consumers to effectively focus their marketing efforts and win at the shelf, according to new market data presented at Nielsen’s Consumer 360 event in Orlando. ...More
The consumer packaged goods (CPG) sector experienced an upswing in 2010 as Americans’ economic fears gave way to increased spending. To help CPG companies capture more dollars, Nielsen unveiled its ‘Twelve Steps to Innovation" approach it claims will improve the likelihood ...More
Nielsen-Massey Vanillas’ Madagascar Bourbon Pure Vanilla Bean Paste was named a Silver Finalist for the 2011 National Association for the Specialty Food Trade, Inc. sofi™ Award. ...More
As the world struggles to overcome economic adversity, the majority of consumers have the desire to eat healthy foods and want to incorporate organic foods into their diets, according to a recent Nielsen Company global online poll of more than 27,000 consumers in 55 ...More
New angles on pizza today include use of artisan ingredients—like meats and cheeses—but the classics are still firmly in control of the market. The trick is to achieve a perfectly balanced pizza, a harmony of cheese, ingredients, sauce and crust. ...More
A recent Ad Age article examining consumer’s awareness of new packaged goods revealed that in the past 10 years, store shelves have surpassed television in providing better exposure and recall. ...More
Dining out is down―as is the economy―so convenient, delicious dinnertime solutions like prepared, heat-and-eat, complete entrées are in unprecedented demand, with price driving purchase decisions. ...More
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