Targeting Beverages for Demographics
11/20/2009 -
In today’s beverage wars, contenders are spread across the supermarket. While competitors try to market to niche demographic groups, it’s important to remember that threads of commonality can be found among even the most diverse groups. Insights can be learned from all.
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Naturally Sweet
10/22/2009 -
Although the term “natural” is still largely undefined, consumer demand for natural foods continues, and manufacturers have responded with products made with a range of natural sweeteners, including stevia, isomaltulose, erythritol, maple syrups, grain-derived extracts and honey.
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Milking the Pasteurization Controversy
10/21/2009 -
Another offshoot of the natural―good―processed―bad―mindset is growing in the dairy segment with increased pressure for loosening the restrictions on the sale of raw, or unpasteurized, milk.
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Recession Shopping Habits Revealed
10/20/2009 -
The current recession has impacted consumers’ eating behaviors in numerous ways. However, the downturn has not driven folks en masse back to scratch home cooking.
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