Advertising Claims


  • Judge Refuses to Toss General Mills’ Fruit Roll-Up Lawsuit
    U.S. District Court Judge Samuel Conti on May 10 denied General Mills’ appeal to throw out a class-action lawsuit brought against the food giant alleging the company’s marketing campaign for Fruit Roll-Ups, Fruit by the Foot, is deceptive and misleads consumers about fruit ...More
    May 15, 2012
    Posted in News, Colors
  • WHO Publishes Guidelines on Marketing to Kids
    The World Health Organization (WHO) published a guidance to set recommendations on the marketing of food and non-alcoholic beverages to children. ...More
    May 10, 2012
    Posted in News
  • $3 Million Class Action Nutella Payout is Nuts
    Ferrero, the maker of Nutella, agreed to pay $3 million in a settlement in a class-action lawsuit that claimed Nutella mislead consumers to believe that the sweet chocolate hazelnut spread was a health food. ...More
    April 27, 2012 By Lynn Kuntz
    Posted in Blog
  • VIRGO Launches SupplySide Regulatory Compliance Program
    VIRGO launched the SupplySide Regulatory Compliance Program encompassing education, monitoring and enforcement around inappropriate claims and ingredients, and working with the Natural Products Foundation and industry members in the effort. ...More
    April 16, 2012
    Posted in News
  • Answering Labeling Questions
    Food labeling is a topic of interest to consumers as well as industry, especially when it comes to claims that link health or disease and the consumption of specific foods. Is legislating label reform the way to go? ...More
    April 11, 2012
    Posted in Blog, Bakery / Cereal
  • Fresh Del Monte Wins $13M Judgment Against Del Monte
    Fresh Del Monte Produce, Inc., won a false advertising and breach of contract lawsuit against Del Monte Foods Co. and Del Monte Co. The company was awarded $13.15 million in damages and retained the exclusive right under the parties’ licensing agreement to use the Del ...More
    April 10, 2012
    Posted in News
  • Corn Refiners Ask to be Dismissed from HFCS Lawsuit
    A group of corn refiners today asked U.S. District Judge Consuelo B. Marshall in Los Angeles to dismiss them from a pending lawsuit brought by the processed sugar industry over allegedly false advertising by statements made by the Corn Refiners Association (CRA) that ...More
    March 23, 2012
    Posted in News
  • Sugar Industry Refiles HFCS Lawsuit
    Attorneys for the Sugar Association and sugar farmers it represents filed papers in a Los Angeles federal court on Feb. 6 accusing members of the Corn Refiners Association (CRA) of attempting to evade liability for their roles in the creation and sponsorship of false ...More
    February 8, 2012
    Posted in News
  • Scaling-Up Artisan
    The use of the term "artisan" is increasing on menus at QSRs and on nationally distributed retail products. ...More
    November 15, 2011
    Posted in Articles, Bakery / Cereal, Sauces / Gravies / Soup
  • DHA Isn't DHA Say Lawyers
    The fatty-acid molecule docosahexaenoic acid (DHA),is not always an omega-3 lcPUFA, but sometimes a short-chain fatty acid alleges lawsuits filed against Dean Foods/Whitewave Foods DHA-fortified milk. ...More
    October 7, 2011 By Lynn Kuntz
    Posted in Blog, Nutraceuticals
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