New York—Recent studies showing that not all fats are “bad" and that some are, in fact, important to good health has boosted the U.S. market for edible fats and oils, according to Packaged Facts. In a new report, "Fats and Salad/Cooking Oils in the U.S.: Butter, Margarine, Olive Oil, and Beyond," the market research company estimates that U.S. retail sales of fats and oils exceeded $9 billion in 2011, and projects sales to approach $11 billion by 2016, with annual growth rates edging up from 2% in 2012 to 4% by 2016.
"Increased consumer demand has prompted manufacturers to bring new foods and beverages to market touting healthy fats and oils content. And these products have sold well enough, even in tough times, that they've emerged as relatively recession-proof compared to other food categories. Some may point out that many fats and oils such as butter, margarine, and cooking oils are household staples that consumers will always buy, but make no mistake, this newfound health perspective is driving sales," says David Sprinkle, publisher of Packaged Facts.
The report covers butter, margarine, mayonnaise, cooking/salad oil, olive oil, cooking sprays, shortening, and popcorn oil, and also investigates sales data, new product introductions, marketing strategies, and the lifestyle patterns impacting trends in fats and oils.
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