Mafco Worldwide Corp. : Listing : Food Product Design Buyer's Guide

Mafco Worldwide Corp. is recognized as a leading manufacturer of licorice products. Using the unique properties of glycyrrhizin, Mafco has developed the Magnasweet product line. The sensory effects of Magnasweet are generally described as slow in onset, intense and lasting. This accounts for Magnasweet’s ability to enhance the duration, intensity and character of many flavors. The delayed onset and lasting character of Magnasweet products enable formulators to extend flavors and modify undesirable aftertaste that are bitter, astringent or metallic.