"The Whole Truth: Uncovering the Benefits of Whole Grains"

Available: On Demand
Length: 60 minutes
Cost: Free
Register HERE

Description:

This free, informative Webinar will discuss:

• Consumer acceptance of whole grain products versus refined flour and grains in terms of flavor, color and texture
• Ways to address various demographics to increase consumer acceptance from a product development and marketing perspective
• The nutritional benefits of whole grain
• New ingredients and applications in the whole grain category
• A review of the current research
• Current US regulations/guidance on what qualifies as a whole grain and labeling for whole grain foods

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About the Speaker

Cynthia Harriman
is the Director of Food and Nutrition Strategies for the Whole Grains Council. In her work for the Whole Grains Council and for its parent organization, Oldways, Harriman helps manufacturers create and market delicious whole grain products; helps consumers to find whole grain foods and understand their health benefits; and helps the media to write accurate, compelling stories about whole grains. In this role, she creates and executes new programs to bring more whole grains to homes, schools and restaurants. A graduate of Brown University, Harriman is the author of scores of national magazine articles and five books, including Take Your Kids to Europe (now in its seventh edition) and her most recent book, Good Eats: Quick and Easy Food for Busy College Students.

About Oldways and the Whole Grain Council

Oldways, www.oldwayspt.org, is a nonprofit food advocacy group dedicated to translating the complex details of nutrition science into consumer-friendly health-promotion tools for a wide array of interested players. Best known for developing the Mediterranean Diet Pyramid, Oldways develops and organizes a wide variety of programs and materials about healthy, traditional and sustainable food choices for consumers, scientists, the food industry, health professionals, chefs, journalists and policy makers. The Whole Grains Council, www.wholegrainscouncil.org, is a consortium of industry, scientists and chefs working with Oldways Preservation Trust to increase consumption of whole grains for better health.