Partner Series—Sweeteners: The New Conversation

Available: On Demand
Posted in Webinars
Speakers: Martin Concannon, Lafayette Associates, Founder and Managing Director; Sara Martens, Vice President, The MSR Group

Food Product Design Partner Series

Have you heard? Consumers are talking about sweeteners in a new way, and what they have to say may surprise you. They’re saying, “It's total added sugars that matter, not which type of sweetener.” If you want to keep up in the marketplace, it’s time to enter a new sweetener conversation–and make sure your formulations speak to consumer needs, and your own.

In third-party research, the facts come through loud and clear. Join us for this educational webinar and get the latest information on consumer attitudes toward sweeteners and the impact on consumer purchase decisions from trusted sources such as Mintel Research Consultancy, Nielsen, NPD Group and others.

Martin Concannon, founder and managing director, Lafayette Associates, and Sara Martens, vice president, The MSR Group, will lead a 45-minute webinar that addresses:

  • Consumer Attitudes Toward Sweeteners and HFCS
  • Sweeteners & Consumer Purchase Decisions
  • New Product Launches: HFCS-Free vs Low-Sugar
  • Sweetener Strategies: Which One Works Best?


Martin Martin Concannon
Lafayette Associates
Founder and Managing Director

Martin Concannon is the founder and managing director of Lafayette Associates. He has more than 20 years of experience advising senior executives of leading multinationals in the areas of business strategy, corporate finance, performance measurement, incentive compensation and process improvement. Prior to founding Lafayette Associates, Marty held consultant and management positions with several Chicago-area firms, including strategy boutique firm Marakon Associates, and process consultants Answerthink and Arthur Andersen & Company.

Sara Sara Martens
Vice President
The MSR Group

Sara serves as a consultant for the MSR Group’s major consumer products and services companies. She has spent nearly 20 years in marketing and advertising and has worked extensively in branding and strategy development. Sara earned her undergraduate degree in journalism at the University of Nebraska-Lincoln. She is a member of the Marketing Research Association (MRA), Omaha Federation of Advertising and the University of Nebraska-Lincoln Journalism Alumni Association.

*Content and speakers are subject to change