Partner Series—Worried about High Fructose Corn Syrup? The “Problems” have More Bark than Bite

Available: On Demand

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Posted March 17, 2011 in Webinar, Sweeteners, High Fructose Corn Syrup (HFCS), Bakery / Cereal, Beverages, Confectionery, Dairy, Foodservice, Frozen / Refrigerated Foods, Snack Foods

Speakers: David Rosenthal, Senior Vice President, Corn Refiners Association; Sara Martens, Vice President, The MSR Group

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Food Product Design Partner Series

Did you know that more than 60% of brand managers would switch formulations from HFCS to sugar if they thought 21% to 40% of consumers made purchase decisions based on sweeteners? Many marketers believe the number of concerned consumers is closer to 20%; however, research shows it is approximately 6%. David Rosenthal of the Corn Refiners Association and Sara Martens of The MSR Group will discuss this gap between perception and reality, and set the record straight on consumer purchase behavior.

Speakers:

David Rosenthal For 25 years, David has built his marketing, sales and consulting experience while working for some of the world’s most recognized Fortune 500 consumer marketing companies including Procter and Gamble, Sara Lee, HJ Heinz and Del Monte Foods. Prior to joining the Corn Refiners Association, David served as Vice President brand planning at GyroHSR, a leading business to business marketing communications firm. At the Corn Refiners Association he is responsible for the Association’s High Fructose Corn Syrup “Sugar is Sugar” consumer and business to business education campaign. The campaign’s mission is to educate the public and the food and beverage manufacturing community about the merits of corn sugar. David earned his bachelor’s degree in history from Miami University, Oxford, Ohio and added to his education at the University of Michigan’s School of Executive Continuing Education.

Sara Martens Sara serves as a consultant for the company’s major consumer products and services companies. She has spent more than 15 years in marketing and advertising and has worked extensively in the branding and strategy development. Sara earned a BA in journalism at the University of Nebraska-Lincoln.

Content developed and sponsored by:
Corn Naturally