Partner Series—Targeting Lactose-Intolerant Consumers with Dairy to Help Grow Your Bottom Line

Food Product Design Partner Series

Dairy-industry leaders are pinpointing lactose-intolerant consumers as a core opportunity to expand dairy sales. Gain a stronger understanding of this consumer group and what motivates them to purchase, as revealed by recent consumer research compiled by the Innovation Center for U.S. Dairy. From this webinar, you’ll learn strategic recommendations on which lactose-intolerant consumers to target, where to focus product-development and marketing efforts, and where to expand distribution to help maximize the lactose-intolerance opportunity—and grow your bottom line.

Speaker:

Jim Layne is vice president and heads the Lactose Intolerance Team at Dairy Management Inc., the industry organization that drives increased sales of and demand for U.S. dairy products and ingredients on behalf of U.S. dairy farmers. Jim has more than 30 years of sales and marketing experience in the consumer packaged goods industry, having represented dozens of major CPG brands to the grocery, convenience and drug channels as the president of Bromar Food Brokerage Co., Calif. He also has national sales, marketing and new product introduction experience working with regional and national grocery suppliers such as Safeway, Albertson, Kroger, Unified Western Grocer and SUPERVALU. Jim’s extensive food industry experience makes him a sought-after counselor and speaker, as well as industry thought leader and dairy expert.

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