While food technologists must formulate with the label in mind, they also must consider all of the characteristics a sweetener—from sucrose to fructose, sucralose to stevia—will bring to the product and the way it will be perceived upon eating. ...More
Cargill is launching a new multimillion dollar multimedia advertising campaign for its Truvia™ natural no-calorie sweetener, designed to connect with consumers on an emotional level by talking to consumers about their relationship with sweetness.. ...More
The European Food Safety Authority (EFSA) has confirmed that steviol glycosides extracted from the Stevia rebaudiana plant are safe for use in foods and beverages. ...More
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