Truvia

Cargill Truvia Brand Sponsors Foundation

Cargill's Truvia® sweetener brand will again be the Presenting Sponsor of the American Nurse Practitioner (ANP) Foundation’s “Simply Health In Practice" (SHIP) initiative. ...More
January 18, 2013
Posted in News
Sweet Options

While food technologists must formulate with the label in mind, they also must consider all of the characteristics a sweetener—from sucrose to fructose, sucralose to stevia—will bring to the product and the way it will be perceived upon eating. ...More
February 21, 2011
Posted in Articles, Bakery / Cereal, Flavor
Cargill Launches Multimillion-Dollar Truvia Ad Campaign

Cargill is launching a new multimillion dollar multimedia advertising campaign for its Truvia™ natural no-calorie sweetener, designed to connect with consumers on an emotional level by talking to consumers about their relationship with sweetness.. ...More
October 5, 2010
Posted in News, Bakery / Cereal
Stevia Gets EFSA Approval

The European Food Safety Authority (EFSA) has confirmed that steviol glycosides extracted from the Stevia rebaudiana plant are safe for use in foods and beverages. ...More
April 14, 2010
Posted in News, Bakery / Cereal