• Cargill Truvia Brand Sponsors Foundation
    Cargill's Truvia® sweetener brand will again be the Presenting Sponsor of the American Nurse Practitioner (ANP) Foundation’s “Simply Health In Practice" (SHIP) initiative. ...More
    January 18, 2013 Posted in News
  • Sweet Options
    While food technologists must formulate with the label in mind, they also must consider all of the characteristics a sweetener—from sucrose to fructose, sucralose to stevia—will bring to the product and the way it will be perceived upon eating. ...More
    February 21, 2011 Posted in Articles, Bakery / Cereal, Flavor
  • Cargill Launches Multimillion-Dollar Truvia Ad Campaign
    Cargill is launching a new multimillion dollar multimedia advertising campaign for its Truvia™ natural no-calorie sweetener, designed to connect with consumers on an emotional level by talking to consumers about their relationship with sweetness.. ...More
    October 5, 2010 Posted in News, Bakery / Cereal
  • Stevia Gets EFSA Approval
    The European Food Safety Authority (EFSA) has confirmed that steviol glycosides extracted from the Stevia rebaudiana plant are safe for use in foods and beverages. ...More
    April 14, 2010 Posted in News, Bakery / Cereal