Targeting Beverages for Demographics
11/20/2009 -
In today’s beverage wars, contenders are spread across the supermarket. While competitors try to market to niche demographic groups, it’s important to remember that threads of commonality can be found among even the most diverse groups. Insights can be learned from all.
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Naturally Sweet
10/22/2009 -
Although the term “natural” is still largely undefined, consumer demand for natural foods continues, and manufacturers have responded with products made with a range of natural sweeteners, including stevia, isomaltulose, erythritol, maple syrups, grain-derived extracts and honey.
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Recession Shopping Habits Revealed
10/20/2009 -
The current recession has impacted consumers’ eating behaviors in numerous ways. However, the downturn has not driven folks en masse back to scratch home cooking.
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The Future Looks Green
10/15/2009 -
Every day we read more about “green” developments in the food industry, but what is really happening on the cutting edge of this commingled concept? This analysis explores a handful of emerging practices, as well as others that are quickly settling into the mainstream.
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