Kellogg Company, Keebler

Kellogg Company is a manufacturer of cookies, crackers, breakfast cereal, cereal bars, pie shells, veggie burgers and more for the retail, foodservice and ingredient market. This topic discusses news, new products, product recalls, current market trends, product solutions, consumer research and more.

Top 10 Food, Beverage Launches of 2011

SymphonyIRI Group released its New Product Pacesetters™ report, an annual benchmark analysis of the top first-year consumer packaged goods (CPG) food and beverage brands and non-food brands of 2011. ...More
April 24, 2012
Posted in News, Bakery / Cereal
General Mills Bests Amazon for ‘Most Reputable’ Co. Bragging Rights

Delivering on corporate value and product value, General Mills unseated Amazon as “The Most Reputable Company in America," according to findings from the 2012 U.S. RepTrak™ Pulse study conducted by the Reputation Institute in partnership with Forbes Media, which measures ...More
April 5, 2012
Posted in News, Bakery / Cereal
Grains, Fiber May Hit $27.6 Billion

The global market for whole-grain and high-fiber foods is projected to reach $27.6 billion by 2017, with hot and cold cereals remaining strong, and energetic growth from baked goods. ...More
April 3, 2012
Posted in News, Bakery / Cereal, Fiber
CPG Companies Target Hispanics For Growth

Hispanics make up 17% of the U.S. population, wield $1.2 trillion buying power and are more brand loyal with a lesser emphasis on price-point compared to the national average, according to new market research commissioned by the Association of Hispanic Advertising Agencies ...More
March 12, 2012
Posted in News, Bakery / Cereal, Sauces / Gravies / Soup
Kellogg Invests $350 Million on Supplier Diversity Program

The Kellogg Company’s commitment its U.S. supplier diversity program has spanned more than 20 years, and the program experienced a nearly sixfold increase in spending over then past decade, surpassing the $350 million milestone for the first time in 2011. ...More
March 8, 2012
Posted in News, Bakery / Cereal
Kellogg Adds Pringles to Snack Line

Kellogg Company acquires Pringles snack line. ...More
February 16, 2012
Posted in News
DHA Isn't DHA Say Lawyers

The fatty-acid molecule docosahexaenoic acid (DHA),is not always an omega-3 lcPUFA, but sometimes a short-chain fatty acid alleges lawsuits filed against Dean Foods/Whitewave Foods DHA-fortified milk. ...More
October 7, 2011 By Lynn Kuntz
Posted in Blog, Nutraceuticals
Nutraceuticals Market To Reach $207B by 2016

The global nutraceuticals products market is projected to exceed $207 billion by 2016, according to a new report from companiesandmarkets.com. The sector is being driven by demand for healthy food and beverage products, which presents growth opportunities in the functional ...More
August 10, 2011
Posted in News, Bakery / Cereal, Fiber, Nutraceuticals
Industry Adopts New Rules for Foods Advertised to Kids

Seventeen of the nation’s largest food and beverage companies unveiled an agreement that outlines uniform nutrition criteria for foods advertised to children that will further strengthen voluntary efforts to change child-directed food advertising.. ...More
July 15, 2011
Posted in News, Bakery / Cereal, Sauces / Gravies / Soup
Only 34% of Americans Eat Breakfast

While the majority of Americans understand breakfast is the most essential meal of the day, only 34% actually make time to get their morning sustenance because they are crunched for time, according to results of a Kellogg-sponsored survey on breakfast and the morning ...More
June 23, 2011
Posted in News, Bakery / Cereal