Targeting Beverages for Demographics
11/20/2009 -
In today’s beverage wars, contenders are spread across the supermarket. While competitors try to market to niche demographic groups, it’s important to remember that threads of commonality can be found among even the most diverse groups. Insights can be learned from all.
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Promoting Satiety
11/19/2009 -
Hunger pangs can sabotage weight-loss efforts. However, an increasing range of functional ingredients that boost satiety can play a vital role in products targeted toward weight management.
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The Forest and the Trees
11/17/2009 -
When simultaneously putting on and covering a show like SupplySide West, it’s easy to periodically miss the forest for the trees. Each new moderated educational session or meeting with an exhibitor brings new insights, often honed into carefully carved niches—specific ingredients, combined flavor and fortification strategies for set applications, and so on. Glimpses of cactus fruit, esoteric botanicals...