General Mills manufactures and markets some of the most well-known food brands (i.e., Betty Crocker, Pillsbury, Yoplait, Green Giant, Progresso and more) worldwide. General Mills produces ready-to-eat cereals (i.e., Cheerios, Lucky Charms, Wheaties, Fiber One, Trix, Chex and more), Yoplait yogurt products, Pillsbury cookies, Green Giant vegetables and Häagen-Dazs ice cream. With these products, General Mills also serves the foodservice and bakery supply industries.
General Mills signed a definitive agreement to acquire Yoki Alimentos S.A., a privately-held food company headquartered in Sao Bernardo do Campo, Brazil, a move that will help grow General Mills’ international business. Terms of the deal, which is expected to close by first ...More
General Mills announced it will eliminate approximately 850 jobs worldwide as part of a productivity and cost savings plan designed to improve organizational effectiveness and focus on key growth strategies. ...More
U.S. District Court Judge Samuel Conti on May 10 denied General Mills’ appeal to throw out a class-action lawsuit brought against the food giant alleging the company’s marketing campaign for Fruit Roll-Ups, Fruit by the Foot, is deceptive and misleads consumers about fruit ...More
Delivering on corporate value and product value, General Mills unseated Amazon as “The Most Reputable Company in America," according to findings from the 2012 U.S. RepTrak™ Pulse study conducted by the Reputation Institute in partnership with Forbes Media, which measures ...More
The global market for whole-grain and high-fiber foods is projected to reach $27.6 billion by 2017, with hot and cold cereals remaining strong, and energetic growth from baked goods. ...More
Hispanics make up 17% of the U.S. population, wield $1.2 trillion buying power and are more brand loyal with a lesser emphasis on price-point compared to the national average, according to new market research commissioned by the Association of Hispanic Advertising Agencies ...More
General Mills reached a multi-year reformulation milestone across its portfolio of Big G cereals, more than 50 cereals with the white check. Now every cereal with the white check has more whole grain than any other single ingredient with the same great taste. Whole grain is ...More
Americans ranked food safety as the No. 1 most significant food story of 2011, according to results of a survey commissioned by Hunter Public Relations. The results showed even in a year when global food prices hit record highs and both restaurant menus and retail food ...More
When it comes to holiday desserts, pumpkin pie is America’s No. 1 choice, according to results of a new survey conducted by Kelton Research on behalf of Pillsbury. In fact, 94% of Americans surveyed said they will indulge in a slice of pie this holiday season. ...More
A coalition of food safety advocates sent a petition to 10 of the top national retail grocery chains ad food processors asking them to reject the use of Monsanto’s genetically engineered sweet corn that is slated to hit the commerce next year. ...More
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