The Federal Trade Commission (FTC) regulates trade, advertisements, brands, etc. This topic discusses current marketing trends (i.e., advertising to kids, environmentally friendly foods)—as well as FTC regulations (i.e., health claims in foodservice) regarding the marketing of food.
After a lengthy adjudication process, an FTC judge issued his initial order in the agency's case against POM Wonderful, requiring the company have competent and reliable substantiation for its claims, but stating the agency's request that the company have FDA pre-approve ...More
Institute of Food Technologists (IFT) will host its Food Policy Impact Conference to bring together professionals in food laws, regulations and policy to learn approaches that will make a tangible impact on the future on Dec. 1 at the Sheraton Crystal City in Arlington, Va. ...More
In an attempt to curb childhood obesity, the non-profit watchdog group Corporate Accountability International, along with more than U.S. 550 health professionals and institutions, are asking McDonald's Corp.'s to stop marketing fast food to kids and retire Ronald McDonald ...More
The Cornucopia Institute on April 21 formally requested the FTC to investigate health claims made in a national advertising campaign by Dean's White Wave division for its Horizon milk with Omega-3 DHA. The complaint alleges the campaign focuses on purported benefits to ...More
After reviewing the label for Goetze's Caramel Creams Double Chocolate, FDA’s Center for Food Safety and Applied Nutrition on March 4 issued a warning letter to Baltimore-based Goetze's Candy Co. Inc. for violation of FD&C Act 403(r)(1)(A), which addresses nutrition ...More
A class-action lawsuit has been filed in the Southern District Court of California alleging Phusion Projects LLC, makers of Four Loko energy drinks of deceiving consumers about the controversial drinks potency. ...More
As consumers become more educated about nutrition and healthy lifestyles, fast-food companies have been forced to ratchet up their marketing strategies to evoke a positive feeling toward the food and toward the restaurants while deflecting FTC scrutiny over health claims. ...More
The Federal Trade Commission (FTC) announced it finalized an order settling charges that The Dannon Company Inc. exaggerated the health benefits of its Activia yogurt and DanActive dairy drink. The final order was approved by a by a 5 to 0 vote on Feb. 6 and came after the ...More
The National Consumers League (NCL) filed a complaint with the FTC against advertising and labeling claims made by vitaminwater that are dangerously misleading. ...More
The Federal Trade Commission (FTC) approved a final order settling charges that Nestlé S.A. made deceptive advertising claims about the health benefits of its children’s drink BOOST Kid Essentials. ...More
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