Birthday-Cake Flavors Score Among Nostalgic Adults
May 20, 2013 - News
Comments

MCLEAN, Va.—Birthday-cake flavorings have started a whole new trend in the food industry, showing up in everything from vodka to ice cream, as reported by USA Today.

At least 17 birthday-cake flavored products hit the market over the past few years, while only three surfaced during the previous three to five years, according to research firm Datamonitor. Most of the products became top-sellers, and not just among kids, but among nostalgic adults.

Tom Vierhile, innovation insights director, told USA Today that baby boomers, in particular, are enamored with the birthday cake trend.

Other examples of new birthday-cake flavored products include iced beverages, cookies, vodka, Peeps and protein powder.

Comments
comments powered by Disqus
Related News
News
School cafeterias that accept only electronic payments may be inadvertently promoting unhealthier
News
SensoryEffects® Flavor Systems announced the completion of its new 40,000 square-foot warehouse
News
The global frozen bakery market is growing steadily and is predicted to reach $32.5 million by
News
Nestlé S.A. will invest $53 million to establish a new building that will expand the existing