LILLE, France—Tate & Lyle announced the launch of www.yourdrinksolutions.com, a dedicated website providing beverage manufacturers with a one-stop shop for solutions, ideas and ingredients all developed with consumer trends and manufacturing costs in mind.
The website is packed with features and tools that help manufacturers to develop great-tasting drinks with benefits for differing consumer needs. The site features case studies, consumer insights and examples of prototypes chosen among a global database of hundreds of beverage recipes. The site also features a tool for manufacturers to calculate the savings they could make when reformulating with Tate & Lyle ingredients.
“What we deliver to customers is so much more than great ingredients. It’s a more competitive position, a faster route to market, a more successful result. We call it the Tate & Lyle advantage, and it’s what this website is all about," said Caroline Sanders, Global Marketing & Communications Director, Tate & Lyle Specialty Food Ingredients.