VEVEY, Switzerland—Nestlé has introduced and expanded new Nutrition, Health and Wellness (NHW) initiatives, announced several partnerships with leading industry organizations, and launched multiple campaigns to increase nutrition awareness and help combat epidemic rates of obesity.
“As a core component of Nestlé’s Good Food, Good Life business philosophy, we are continually working to improve both the quality and quantity of nutritious and delicious products that can be enjoyed by every member of the family and for every way of life," said Chris Johnson, Nestlé’s Zone Director for the United States, Canada, Latin America and the Caribbean. “With obesity rates on the rise, especially among younger Americans, Nestlé recognizes that maintaining a healthy lifestyle requires making smart choices. At Nestlé, we strive to offer healthier food and beverage alternatives, while also providing solutions for portion control. We have introduced specific product improvements focused on adding healthier ingredients like whole grains, while also reducing sodium, fat and sugar in many of our products."
The following are some highlights of key NHW efforts carried out by Nestle in the United States this year.
Nestlé partnered with the National Education Association (NEA) to expand nutrition and physical activity resources for teachers through its Healthy Steps for Healthy Lives Initiative, which provides easy-to-use instructional activities that teach K-3 students about being healthy, while also offering materials that can be used by parents, after-school programs and caregivers. The initiative is part of the Nestlé Healthy Kids Global Program, a larger global commitment by Nestlé to create shared value through nutrition, health and wellness awareness among school-age children.
Nestlé also joined the Healthy Weight Commitment Foundation, a national industry effort designed to help reduce obesity, particularly among children, by 2015. As part of this program, Nestlé has committed to improving the nutritional density of its products by featuring fruits and vegetables, whole grains, calcium, omega-3s and antioxidants where it makes sense.
In 2011, the landmark Nestlé Feeding Infants and Toddlers Study (FITS) was the result of a collaborative effort between Nestlé researchers, Mathematica Policy Research and expert scientific advisers from several different universities. FITS is the largest and most-comprehensive population-based study assessing the diets of young children in the United States. It provided insights about the evolution of children’s diets from birth through preschool, including sources of calories, key nutrients and snacking patterns. It also emphasized the importance of establishing good habits when children are young, and offered guidelines for parents on how to make a big impact through relatively simple dietary changes.
Nestlé Pure Life launched the Hydration Movement, an online pledge to educate consumers and families about healthy hydration. An extension of last year’s pledge, this initiative emphasizes the importance of staying hydrated by illustrating its direct link to a person’s health and well-being. An interactive website engages consumers and encourages participation through its collection of statistics and relevant articles about healthy hydration for children and adults. It also features tips on weight management, various coupons offerings and contest submission opportunities. Thousands of families have already pledged to lead a healthier lifestyle by swapping one sugared beverage per day with water.