ROSEMONT, Ill.—The National Dairy Council and The Quaker Oats Company have created a partnership to develop effective programs in schools and other channels to increase children’s access to breakfast, nutritious snacks and physical activity.
The partnership will focus on the synergy between grains and dairy and extend both organizations’ commitment to children’s health and nutrition. The partnership’s activities will be funded in part through the GENYOUth Foundation, a nonprofit organization formed through an unprecedented public-private partnership with the National Dairy Council and the National Football League (NFL), devoted to raising funds to support child health and wellness efforts. Quaker will join the NFL roster of partners in 2012.
“Decades of nutrition research and in-school programs have helped the National Dairy Council fight against poor nutrition, inactivity and obesity among children. Dairy farmers are excited to extend their long-standing commitment to children’s health and nutrition by partnering with Quaker Oats to address the need for wholesome, balanced meals for children," said Thomas Gallagher, CEO of Dairy Management, Inc.