BEER SHEVA, Israel—LycoRed appointed Ilan Ron as VP Global Marketing & Sales for its international and domestic markets, and announced that Doug Lynch joined the company as VP Business Development and New Product Marketing for the Eastern USA market.
Ron brings extensive experience in developing and executing strategies and marketing plans. He previously served as VP Sales and Customer Development Director for Unilever Israel, and as CEO of Beigel & Beigel.
Doug Lynch has nearly two decades of sales, marketing and business development experience in nutraceuticals, cosmeceuticals and functional foods. He has a strong background in global regulatory and quality systems, Intellectual Property portfolio management skills, and finished-product development. Prior to joining LycoRed, Lynch led global sales, marketing and business development for the B2B ingredient division for Cott Beverages. Lynch also has directed sales and marketing of the natural product development company Unigen
“In addition to leading LycoRed Corporation’s Eastern USA sales team, Doug will oversee LycoRed’s penetration into new market sectors," adds Zelkha.
