WASHINGTON—The International Dairy Foods Association (IDFA) launched an “Out of My Milk" advertising campaign to educate consumers about the negative economic impact of the Federal Milk Marketing Order system, a set of regulations that gives the federal government control over setting milk prices.
“It’s time consumers learned that the price of their milk is being artificially inflated by a maze of government regulations," said Connie Tipton, president and CEO of IDFA. “Our campaign is about encouraging consumers to tell big government to get out of their milk."
The campaign is kicking off in the Washington, D.C., market with a new television commercial and full-page print ad in Politico and Roll Call. Internet ads will help bring the message to consumers outside of the Washington area.
According to an IDFA press release: “IDFA has long opposed milk pricing regulations that increase the already significant regulatory burden on the dairy industry, put more pressure on declining milk sales and increase costs for consumers and many government nutrition and feeding programs, which are already stretched to serve Americans who are struggling to feed their families."
Click here to learn more about the campaign.
