OAKLAND, Calif.—The nonprofit organization Fair Trade USA is offering a new certification mark that is available for global use, allowing its business partners to expand and grow their business beyond the U.S. border.
The mark, which indicates to consumers that a product is Fair Trade Certified, has been redesigned to pop better on the shelf through a simpler design and the use of color. The one basket with outstretched hands indicates sharing and a “give and take" between producers and purchasers; the green signals the environmental strength of Fair Trade. The new mark features a stronger and easier to read the key message—“Fair Trade Certified."
Transition to the new certification mark as soon as possible is suggested for companies planning to work with Fair Trade USA outside of the United States. This is especially important for sales
in Canada, as they are phasing out the use of the old "bucket boy" mark and moving to FLO-GO.
Current partners do not require a new contract to use the new mark. Fair Trade USA will be working directly with all partners over the next several months to ensure their agreements are up to date with new standards and new territory, where applicable.
