SAN DIEGO—Food Foresight is a report detailing the trends and issues impacting the agri-food chain. According to the Food Foresight website, the report is “best used as a database for strategic planning, futures scenario planning, and issue and crisis management. The recently released August 2011 edition of the report, compiled by public relations firm Nuffer, Smith, Tucker Inc. and the California Institute for Food and Agricultural Research at University of California, Davis, addresses the following priority trends:
1. One tall order: feed the hungry and the demands of the affluent – double production, provide healthful food choices – with less impact on the environment.
2. Mainstream stakeholders – and buyers – demand a bigger say in how food is produced, processed, packaged, shipped and sold.
3. Health care debate and societal choices sharpen the divide between 'good' and 'bad' foods.
4. New models surfacing for innovation, research and market advantage.
5. Influential consumer touch points expand and accelerate the hunt for building stronger consumer relationships.
Click here to view the complete report.
