FARGO, N.D.—SunButter® garnered third place in Mintel’s IFT 2011 taste test under the flavor and ingredient predictions for 2011 category. Mintel announced the winners of their IFT 2011 taste test, naming SunButter sunflower seed spread an example of the seed ingredient trend.
The taste test was hosted by Mintel at the 2011 IFT show in their New Products and
Consumer Insights Pavilion, which played host to product tastings and presentations highlighting food, drink and foodservice industry trends. During the presentations, new product experts, Lynn Dornblaser and David Jago presented on Portion Size, Functional Foods and 2011 Flavor and Ingredient Predictions – the category in which SunButter received third place out of 24 total products.
“Consumers love the high-appeal sunflower seed taste," says Dan Hofland, Vice President of Marketing. “We receive hundreds of letters and emails from children and their parents - one nine year-old girl feels so strongly about SunButter that she says it has changed her life. The consumer interest is there, and more food manufacturers are recognizing the tremendous popularity of sunflower flavor and the potential of peanut-free products to serve the growing peanut allergy market. Children are growing up with SunButter in schools, and will expect products made with SunButter at shelf by the time they start making their own food choices."
