ROCKVILLE, Md.—Americans are snacking more than ever with retail sales of packaged snacks ringing up $64 billion in 2010, up from $56 billion in 2006, according to Packaged Facts new “Snack Foods in the U.S., 4th Edition." The market is predicted to reach $77 billion by 2015 fueled by reduced restaurant dining, busier lifestyles and rising health concerns.
Factors driving the snack sector including less frequent restaurant dining, hurried lifestyles that encourage on-the-go eating, a growing tendency to replace meals with several smaller snacks, and marketer efforts to combat the obesity epidemic by developing healthier snack foods that still taste appealing.
“The boundaries between meals and snacks are growing ever blurrier, creating consumer consumption habits that will resonate for generations. The children of today, comfortable with replacing entire meals with snacks, will pass these lifestyle traits on to their children, ensuring that snacking will remain a big part of American life," said David Sprinkle, research director and publisher of Packaged Facts.
As consumers seek ways to achieve a healthier lifestyle, snack foods that are marketed as "better for you" will remain popular. Companies are realizing that they must highlight attributes such as vitamins, minerals, fiber content and lower sodium to both educate consumers and take advantage of demand for such products. At the same time, with the ever-growing abundance of "better-for-you" snack products, marketers must also offer secondary appeals to attract consumers, such as unique flavors or ingredient blends, with great taste as a given.
The report examines the market for packaged sweet and salty snacks within the context of broader food industry trends in new product development and marketing. The report investigates not only the sales data, new product introductions and market positioning strategies, but also the lifestyle patterns that contribute to the rise and fall of snacking trends. This completely revised edition provides an omnibus approach to the market, examining snacks via two broad classifications, sweet and salty/savory, while providing greater detail for dozens of categories and segments.