PHILADELPHIA—David Michael & Co. announced that Mary Wagner, Ph.D., Senior Vice President, Global Research & Development/Quality, Starbucks Coffee Company, will be keynote speaker at David Michael’s 8th-annual Innovation Roadshow®, scheduled for March 30, 2011, at the Hyatt Regency Philadelphia at Penn’s Landing.
Wagner’s address will focus on the modern-day challenge of taking brands global. During this session, attendees will learn how to successfully expand domestic brands into global markets; how to introduce an idea, flavor or product from another country and market it to American customers; how to create, or adapt, a brand that is market flexible; how to remain authentic, yet appeal to local tastes.
The Innovation Roadshow highlights David Michael’s best ideas in technical creativity, new flavor development and cost-saving technology.
