NEW YORK—Advertising Age is reporting that the Federal Trade Commission (FTC) last week began issuing subpoenas to 48 food companies that market food to children or teenagers. The 2010 subpoenas were sent as a “follow-up to measure the effects that self-regulation has had over the last three years." In 2008, the FTC released a 120-page report, "Marketing Food to Children and Adolescents: A Review of Industry Expenditures, Activities and Self-Regulation."
"This is a follow-up to measure the effects that self-regulation has had over the last three years," said Carol Jennings, spokeswoman for the FTC's Division of Advertising Practices/Bureau of Consumer Protection. "We are supportive of industry voluntary efforts to limit their marketing to kids and this will see whether more is needed."
According to Ad Age, some big food companies slated to receive 2010 subpoenas include Burger King, Campbell Soup Co., Coca-Cola Co., ConAgra Foods, Danone Foods, Del Monte Fresh Produce, Dole Food Co., General Mills, The Hershey Co., Kellogg Co., Kraft Foods, Mars, McDonald's, Nestlé USA, PepsiCo, P&G, Sunkist Growers, Unilever United States and Yum Brands.
Click here to read the entire article and view the list of 48 marketers who received a 2010 FTC subpoena.
