A recent article in Forbes examined how food and beverage makers and fast-food restaurants are retooling product offerings and marketing tactics in order to tout healthy offerings. Whether it is lowering sodium in soups or incorporating more fruits and vegetables on menus, many companies are turning to ad campaigns and social media to spread their message.
Wendy's new ad campaign touts its salads, mentioning their freshness and high-quality ingredients. Chipotle Mexican Grill’s new ad campaign is called "Food With Integrity," making note of the quality of the ingredients it uses in its burritos and other offerings. Kraft Foods announced an iPad application with games and videos called Big Fork Little Fork that offers parents recipes and tips on healthy eating. A new Boar's Head campaign—Launch an Assault on Salt—provides advice on how to maintain a balanced diet with its low-sodium products.
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