NORTHFIELD, Ill.—Kraft Foods, Inc., announced plans to reduce sodium by an average of 10 percent across its North American portfolio over the next two years. The initiative will eliminate more than 10 million pounds of salt from some of Kraft’s most popular foods.
The company's goals call for sodium to be lowered in a number of products up to 20 percent by the end of 2012. Oscar Mayer Bologna is slated to reduce sodium by 17 percent, and some flavors of Easy Mac Cups are scheduled to reduce sodium by 20 percent.
Kraft has been working on it for several years and has already reduced sodium in many products between 5 percent and 30 percent.
"We are aggressively working toward our goal of a 10-percent reduction across the Kraft Foods portfolio, which will impact more than 1,000 SKUs, and we're pushing for greater reductions in the long term," said Rhonda Jordan, President, Health & Wellness, Kraft Foods. "We're constantly looking for and investing in new technologies to help us get there."
