LOS ANGELES—Easter spending will generate $14.02 billion at the retail level, a 1.8-percent increase from last year and the first holiday spending increase in three years, according to market researcher IBISWorld. Food and candy will account for almost half of total Easter sales (33.4 percent and 15.7 percent, respectively).
Supermarkets and discount retailers offering a one-stop shop for traditional Easter goods also will reap the bulk of sales during the holiday.
“Throughout the recession, consumers have continued to get in touch with family values during the holidays, forgoing the desire for wants with items that meet specific needs,” said George Van Horn, senior analyst with IBISWorld. “Since 2006, traditional category expenditures, like Easter food and candy, have increased their share of total sales.”
