OAK BROOK, Ill.—Imperial Sugar Company and PureCircle Limited launched an exclusive North American joint venture called Natural Sweet Ventures LLC (“Natural Sweet”) that will combine the natural benefits of both sugar and stevia to develop reduced-calorie natural sweet product solutions for the beverage and food industries.
Natural Sweet Ventures’ product line will deliver benefits of pure cane sugar and stevia to manufacturers across North America through a broad portfolio including liquid form for the beverage industry as a liquid sweetener option; crystallized form for syrup, spray-on, dairy, and many baking and confection applications; a variety of calorie reduction levels allowing formulation to specific calorie levels that best suit the application; and a sugar option with the added benefits of a lower glycemic index, no GMO (genetically modified organism), temperature and pH stable, and uniform dispersion of both sugar and stevia.
All Natural Sweet Ventures products will carry the trusted endorsements of Imperial Sugar Company and PureCircle. Natural Sweet Ventures’ products will be produced at Imperial’s Port Wentworth, Ga., refinery and marketed across North America by the combined sales teams of Imperial and PureCircle.
