WATFORD, England—More than eight out of 10 grocery manufacturers are increasing their investments in sustainability, despite the recession, according to new research from food and grocery market analyst IGD. Their new report reveals 85 percent of manufacturers have either stepped up their investment in sustainability or kept it the same during the recession, despite just over two-fifths (42 percent) believing it is not yet high enough on the shopper agenda.
Three-quarters (76 percent) of suppliers think sustainability will play a greater role in their trading relationships with retailers in the near future, but just over 40 percent view increased global competition for resource (41 percent) and more complex legislation (40 percent) as two of the biggest threats to wider business sustainability in 2010 and beyond.
Joanne Denney-Finch, chief executive, IGD, comments: "Our recent consumer research has shown shoppers are already concerned about the environmental impact of products and continue to seek value for their values. However, manufacturers are looking further to the future, increasing investment in sustainable solutions and anticipating shopper interest in green products is still in its formative stages. It is set to be a major feature in the marketplace in the coming new decade."
The research was based on interviews with 130 suppliers from 10 countries.
