CHICAGO—Despite lingering concerns about the economy, most of the consumers who have routinely purchased natural and organic foods have continued to remain loyal to such products, according to a recent survey by Mintel. The survey shows nearly 40% of consumers claim they haven’t changed organic product purchasing habits because of the recession, and only 3% have stopped buying organic products
However, natural and organic products are still cultivating their images. The survey showed that only one-third (33%) of respondents trust the term “natural” on labels while almost half (45%) trust the term “organic.” Meanwhile, roughly 30% of respondents report that they still can’t trust either term.
