NORTHBROOK, Ill.— A recent consumer survey regarding front-end checkout reveals that candy, magazines and soft drinks are the top impulse buys by most shoppers at the checkout line and retailers are missing opportunities for impulse sales.
The study, “Front-End Focus,” was sponsored by Mars Chocolate North America, a Division of Mars, Inc., Time-Warner Retail Sales & Marketing a division of Time Warner, The Wm. Wrigley Jr. Company and The Coca-Cola Company.
The research was conducted in partnership with leading grocery retailers representing more than 3,200 stores and 12 percent of U.S. grocery volume. The research identified a number of key insights to consumer shopping behavior at the front-end checkout including and suggested stores carry confectionery on all the checkout lanes and merchandise confectionery on both sides of the consumer to generate impulse purchases.
Click here for results of the study.
