As far as grocery store sales go, all the buzz has been around the rise of private label. An article in Progressive Grocer examines the growth of private label and the future of national brands in the frozen food category, specifically.
Private label ice cream, in particular, has seen tremendous growth, the article notes, yet national brands still dominate in the arena of frozen pizzas, entrées, breakfast and snacks.
The article also reveals what frozen-food manufacturers are doing to help step-up sales of national brands, and divulges what industry experts see for the future of the frozen-food aisle.