MINNEAPOLIS, Minn.—General Mills announced the launch of General Mills Worldwide Innovation Network (G-WIN), a site where scientists, researchers, engineers, inventors and entrepreneurs around the globe can find opportunities to partner with General Mills on initiatives across the company’s portfolio of consumer brands.
The new G-WIN innovation portal provides visitors with details on nearly 50 technical challenges the company is looking to solve. Those who join the G-WIN community by registering online will receive ongoing updates about specific technical challenges that match their unique abilities and expertise.
The innovation portal allows visitors to submit novel ideas and respond to the company’s list of innovation opportunities. General Mills is interested in product, package and processing technologies that are applicable to the company’s categories or brands, uniquely meet an unmet consumer need, have been proven technically feasible and can be applied quickly, or are potentially game-changing for the food industry. The company will evaluate proposals and will respond to all submissions within three weeks.
"G-WIN is our call to outside partners to let them know that we’re serious about open innovation,” said Jeff Bellairs, director of G-WIN. “It’s about reaching outside of our company, working with other inventors and incorporating their eureka moments with our unique capabilities to create bigger innovation in the marketplace.”