CHICAGO—Mintel Menu Insights released five predictions for 2010 menu trends.
1—Classically simple
Many restaurants did less pioneering during the recession and discovered that simple sells. Mintel predicts chefs will harness the power of classic combinations and simple, pure ingredients.
2—Restaurant-grown
People crave homemade food, so next year, Mintel says, watch chefs add a homegrown—or rather, restaurant-grown—touch where they can: artisan breads and cheeses, house-infused spirits, locally sourced produce and meats. “Rustic” will be the buzzword.
3—Dining out…in
Half of Americans are spending less at restaurants because of the economy, so it’s time for restaurants to come to them. Expect more retail-restaurant connections in 2010.
4—Inherent health
2010 will see a sharp increase in flavorful, good-for-you foods and drinks that will include fiber, omega-3, vitamins, antioxidants and other healthy ingredients.
5—Regional ethnic
Cuisines like Mexican, Chinese and Italian have become so mainstream, it’s time to dig deeper. Restaurants will increasingly pinpoint specific regions—Tuscany, Brazil, Morocco, or even within the US—to develop tomorrow’s ethnic food.