ROCKVILLE, Md.—Market research publisher Packaged Facts and the Center for Culinary Development released the “Beverage Trends: Culinary Trend Mapping Report” report that reveals the U.S. beverage market has shifted to niche products that target a diverse set of consumer needs, occasions and benefits.
According to the report, the most popular areas driving beverage sales include functional, nutritional boost, holistic wellness, organic, local, artisan-made and retro/nostalgic beverages. The report also takes an in-depth look at growing trends including cocktails, coconut water, kids’ functional beverages, exotic functional flavors and stevia.