BROOKLYN, N.Y.—Virginia Dare, as part of its ongoing Hispanic Consumer Insights Program, recently completed a research study about Hispanic consumer preferences.
Survey results include:
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Hispanic consumers indicated that they buy or regularly prepare chocolate chip cookies in their households, with a 38.9% mention rate, followed by bread pudding, muffins and chocolate cake, with a 25.9% mention rate.
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Hispanic consumers indicated they have tried and liked chocolate cake, with a 79.6% mention rate, followed by chocolate chip cookies at 77.8%.
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Products that Hispanic consumers surveyed said they were least familiar with included zucchini bread, peperecha, cremosas, Gansito snack cakes, macaroons, zemitas, Mallomars, banana cream pie and key lime pie.
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The products that the respondents regularly bought or prepared were predominantly mass produced mainstream American bakery products.
For a copy of the complete summary of this study, contact the Marketing Department at Virginia Dare at flavorinfo@virginiadare.com