COPENHAGEN, Denmark—Danisco created a new Web site focused on communicating the benefits of its probiotics. The new site, DaniscoSupplements.com, features the HOWARU® and FloraFIT® brands, two ranges of beneficial bacteria shown to strengthen the gut, boost immune defense and enhance other aspects of well-being.
Danisco’s site offers information about the health benefits of probiotics, the science behind them, delivery format possibilities, along with the latest research and industry news. Also featured is information about Danisco’s brand licensing program that can help customers communicate the advantages of probiotics to consumers. As a HOWARU® licensee, customers can employ the brands’ proprietary marketing concepts and use the HOWARU® logo on their product packaging and marketing materials. Users can also easily access literature and general information about products by clicking The Resource Library or they can Ask the Expert and obtain concise answers to a list of FAQs.