DALLAS—Speaking at the Food Marketing Institute’s Future Connect leadership conference, FMI’s President and Chief Executive Leslie G. Sarasin said there is hope that customer frugality will fall by the wayside as the economy begins to recover from the recession.
As reported by Supermarket News, Sarasin cited a recent New Yorker article noting that many experts also predicted a lingering frugality during the Great Depression, after 9/11 and when the dot-com bubble burst. “They were proved wrong in every case,” she said. "I’m not saying we should dismiss the idea that this frugality will be permanent or even long-lasting, but it would surely be in our best interest to closely watch this trend among our customers."