MARKOVCI, Slovenia—Vitiva announced a new joint venture, FutureMeat, with Icelandic natural solution provider Food Quality Inc. FutureMeat is a consulting, marketing and sales company targeting fresh meat manufacturers, offering full natural solutions and custom-made blends for various meat applications that bear clean labels.
“The new company strategy is to assist fresh meat and poultry manufacturers with exclusive natural solutions in order to reduce costs, increase yield, improve quality and reach higher production efficacy without compromising on the quality of products,” said Ohad Cohen, CEO of Vitiva.
