CHICAGO—A recent report from Mintel Beauty Innovation reveals an increased crossover between food and beauty as global food and drink product launches with a "beauty-enhancing" claim increased by 306 percent from 2005 to 2008.
“One in five U.S. women between the ages of 18 and 25 are interested in trying beauty functional beverages,” said Taya Tomasello, senior beauty analyst at Mintel. “These numbers really point to an opportunity within this new segment in the beauty industry.”
While beauty food and drink products have seen significant growth, overall global food and drink product launches have only seen a 35-percent increase during the same timeframe. The data speaks to the impact "beauty foods" are having on the market. In 2009, nearly 300 food and drink product launches with a "beauty-enhancing" claim have been launched, surpassing the total number launched in all of 2008.