IRVINE, Calif.—Cyvex Nutrition revamped its Web site to be more interactive and informative. The company retained the Web site’s visual design elements to retain branding recognition, but added several new features. For example, Cyvex’s proprietary branded ingredients have been reorganized around health condition-specific categories, including anti-aging, antioxidant, brain health, heart health, eye health, joint support and women’s health. A new ingredients section offers input on product development opportunities and interactive forums for customers to evaluate and comment on product launches. Cyvex also added a blog and an e-newsletter to its online offerings.
“We just successfully launched a social media outreach campaign with Facebook and Twitter, synergizing with our new interactive Web site to take full advantage of how industry professionals network, communicate and research,” said Matt Phillips, president. “Since its inception, Cyvex has embraced utilization of new technology and we are continuing our tradition with our enhanced Web site.”