CHICAGO—According to a recent study by Technomic, about one-third of consumers (36%) are entertaining at home more this year than last. These findings are part of the “POP: Parties off Premise” study, which analyzes catering opportunities for restaurants and food retailers. Melissa Wilson, principal, Technomic, notes that the food items brought to such gatherings are often take-out from local restaurants or convenient, party-ready products from retailers.
The study also found that 40% of consumers are planning on entertaining more often at home over the next year.
