A recent New York Times article examined the ever-increasing demand for energy shots, a market that quickly is becoming one of the fastest-growing drink categories in the nation.
From college students looking for a way to study longer to construction workers wanting an extra dose of muscle, these concentrated doses of caffeine, B vitamins and amino acids are ringing up big bucks from those wanting a jolt of energy quickly.
The fast-growing energy shot and energy drink category is the focus of a pre-conference workshop at SupplySide West in Las Vegas Nov. 11-13. Click here for more information.
