BERLIN—Consumer perception is the biggest challenge facing marketers of the natural sweetener stevia, according to an industry expert speaking at the F.O. Licht World Sugar conference this week in Germany.
As reported by Reuters, Simon Bentley, of LMC International, said although industry leaders such as Coca-Cola, Pepsi and Cargill have started buying it, it is still largely unproven in the marketplace.
"The real test will be how consumers take to it," he said.
