Chicago—Moms with children under 18 are responsible for feeding 141 million individuals, and these moms are anxious about rising food prices and struggling to stay within a budget in this turbulent economy, according to a new report by The NPD Group. The report, titled “What’s on the Minds of Moms and How They’re Coping Today,” finds having enough money to meet their family’s needs is the top concern among moms today and the majority of those mom’s aren’t optimistic about improvement in their situation, even in a year’s time.
The moms surveyed by NPD say they’re trying to save money on grocery purchases and the top strategy moms say they are using is turning to discount stores more, buying less expensive brands, stocking up more often to take advantage of sales, searching for lower prices in store circulars, and choosing store brands more often.