BATTLE CREEK, Mich.—Kellogg Company announced it will add fiber to many of its ready-to-eat cereals in the U.S., as well as in Canada. By the end of 2010, nearly 80 percent of Kellogg's U.S. ready-to-eat cereals will be at least good to excellent sources of fiber.
"Today's announcement is another step on Kellogg Company's journey to continually improve the nutrition profile of our products without compromising taste or quality," said David Mackay, president and chief executive officer. "A year ago we changed what and how we market to children and reduced the sugar and sodium in a number of our cereals. Now, Kellogg is adding an important benefit - fiber - to our foods while maintaining their great taste."
While the Company is making a similar commitment in Canada, the products and schedule will vary.